Theorising the Interconnectivity between Corporate Social Responsibility (CSR) and Corporate Identity
نویسندگان
چکیده
منابع مشابه
Corporate Social Responsibility (CSR) Models and Theories in Stakeholder Dialogue
The pharmaceutical sector, an industry already facing stiff tests in the form of intensified competition and strategic consolidation, has increasingly become subject to a variety of other pressures. Significantly, in common with other large-scale businesses, pharmaceutical firms are being exhorted to respond positively to the challenge of corporate (social) responsibility (CSR). Clearly, for in...
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ژورنال
عنوان ژورنال: Journal of Management and Sustainability
سال: 2012
ISSN: 1925-4733,1925-4725
DOI: 10.5539/jms.v3n1p74